Introduction

Marketing is an integral part of every organization globally. No matter what position you are employed, you have to paarticipate in marketing activities of the organization. Same goes with the Bank also. Banking Industry without doing Marketing is next to impossible because of the cut thoat competitions among various Indian and global Banks. Nowadays every Bank checks out your Marketing Knowledge before providing you any kind of Job. This setion covers mostly about the Bnaking Marketing strategies in India which will be usefull to pass in the SBI and IBPS Bank PO and Clerical Jobs Exams.

Team - Laqshya ..

What you will learn

Marketing is very important and to score high in Bank PO and Clerical Exams of SBI and IBPS, you should have proper knowledge about Bank Marketing. In this section you get to learn :

• Marketing Concepts for Bank
• Improve your Bank Marketing Knowledge
• Score high in Bank Marketing aptitude tests
• Became an exeprt in limited time

1.       The Sixth PPeople

 

The Indian banking industry is not an exception to the modem forces of changes and competition. Many new ideas and strategies have been introduced since the introduction of the new economic policy. Like any other service industry, banking is a labor intensive industry. The human factor plays a pivotal role in the running of the business.

 

Men unlike machine have varying attitudes, moods, heterogeneous cultures, feelings and above all, different aspirations. With the presence of strong human content in banking business no idea would even get implemented unless it is taken up wholeheartedly. People are crucial to the success of any business. It is far more so in a service oriented industry like banking. The point being stressed here is not simply the need of human approach towards people in banks. It is also not only about making available necessary knowledge and skill for servicing the customer better, but the central point stressed here is that there is a need to market banking products to own grassroots level people before marketing these products effectively to customers. Each employee in a bank irrespective of his position in the bank hierarchy is both a recipient and provider of service. Unless each employee extends support to his colleagues and also receives support from them, work flow will get obstructed and the victim will be the customer.

 

In other words to satisfy a customer, people who participate this must be right and apt ones.

 

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