Introduction

Marketing is an integral part of every organization globally. No matter what position you are employed, you have to paarticipate in marketing activities of the organization. Same goes with the Bank also. Banking Industry without doing Marketing is next to impossible because of the cut thoat competitions among various Indian and global Banks. Nowadays every Bank checks out your Marketing Knowledge before providing you any kind of Job. This setion covers mostly about the Bnaking Marketing strategies in India which will be usefull to pass in the SBI and IBPS Bank PO and Clerical Jobs Exams.

Team - Laqshya ..

What you will learn

Marketing is very important and to score high in Bank PO and Clerical Exams of SBI and IBPS, you should have proper knowledge about Bank Marketing. In this section you get to learn :

• Marketing Concepts for Bank
• Improve your Bank Marketing Knowledge
• Score high in Bank Marketing aptitude tests
• Became an exeprt in limited time

1.       Role of Bank Personnel

 

The marketing strategy assigns a responsible role on branch officials in bringing out socio-economic transformation of the society. There is need for a total marketing approach from the personnel to penetrate all levels in all areas of banking operations. Efforts need to be made to design and launch suitably tailored services to meet its changing needs of the urban & rural population. The personnel attempting marketing in urban or rural areas should be able to establish an organic link with the masses. They should be committed to the cause of social and economical upliftment and should implement in totality the market strategies formed for the purpose. The knowledge of the command area of the branch and the ability to identify potential customers and their financial needs are pre-requisites for the success of marketing strategies. This calls for the need of training the staff with sharp focus on improving the knowledge of the bank staff about the social atmosphere and the skills necessary to deal with the prospective customers. There is also need for developing a sense of belonging towards the organization, customers and the society. The field staff, to the extent possible, should know the language and dialect of the people and should be able to communicate in a manner which is appealing to the people. The organization on their part, therefore, should take adequate care in identifying the right people for this specific job. They should also foster innovative and creative approach in working to bring in new and original ideas and develop talent. There is also need for rationalization of the work load for the personnel in the bank branches to enable them to give adequate attention to the customers  and their requirements.

 

Further, the institutions need to motivate their personnel for popularizing the services in various  areas. Every member of the staff is a salesman of the bank s services and an ambassador of the institution among people. Marketing efforts made by the personnel and its effect on business development should be appreciated and rewarded by the bank management.

 

Role of personal influenceon acceptance of an organization or services in the marketing scenario should be kept in mind. The personal influencerefers to the effect of statements made by one person about the bank or its services on another person s attitude towards the institution. A satisfied customer always acts as an ambassador of goodwill for the bank and brings clientele through his own efforts. The personnel, therefore, should strive for customer satisfaction as a marketing strategy, if not as the objective of the organization.

 

In conclusion, it may be understood that the success of marketing of banking services in many areas depends on how the organization properly blends the marketing concepts with the right approach required to penetrate into the market. And the final result of the efforts will depend on the sincerity and zeal of the field personnel making the efforts and the organizational support available to them.

 

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