Introduction

Marketing is an integral part of every organization globally. No matter what position you are employed, you have to paarticipate in marketing activities of the organization. Same goes with the Bank also. Banking Industry without doing Marketing is next to impossible because of the cut thoat competitions among various Indian and global Banks. Nowadays every Bank checks out your Marketing Knowledge before providing you any kind of Job. This setion covers mostly about the Bnaking Marketing strategies in India which will be usefull to pass in the SBI and IBPS Bank PO and Clerical Jobs Exams.

Team - Laqshya ..

What you will learn

Marketing is very important and to score high in Bank PO and Clerical Exams of SBI and IBPS, you should have proper knowledge about Bank Marketing. In this section you get to learn :

• Marketing Concepts for Bank
• Improve your Bank Marketing Knowledge
• Score high in Bank Marketing aptitude tests
• Became an exeprt in limited time

1.       Marketing Concepts

 

There are various philosophical aspects which can give conceptual orientation to marketing personnel s approach.

 

1.1   Selling Concept

 

The selling concept assumes that the consumers will either not buy or not buy enough of an organization s products unless the organization makes a substantial effort to stimulate their interests in its products. This becomes all the more relevant when the organizations are functioning in a rich environment of competitors.

1.2   Product Concept

 

Product Concept in marketing philosophy assumes that the consumers will favor those products that offer best quality for the price, while production conceptassumes that consumers will favor those products which are available and affordable. An organization s task, therefore, should be to serve target markets in a way that produces not only want satisfaction, but long-run individual and social benefit as the key to attracting and holding customers.

 

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